Apple
Made In The UK
Behind The Mac
From Lewisham to Loch Ness, some of the most iconinc things are made in the most unexpected places in the UK, Behind the Mac. We celebrated both the famous and unsung local heroes, took over OOH across the UK and created a platform idea that went on to be used across other countries - all while putting our home town on the map. Win Win.
Agency: TBWA\Media Arts Lab
Role: Senior Creatives
This campaign featured some of the UK's most exciting creative talent including
Michaela Coel
Jenn Nkiru
Samuel Ross
Rapman
Labrinth
Hiut Denim
Wize
Object Blue
Aardman Animation
Risotto Studio
Feng Chen Wang
Alva Skog
Grayson Perry
Floating Points
Lev Tanju
Edward Enninful
Dave
Anthony Burrill
Vicky Grout
Joy Crooks
Alva Skog
Ewen Spencer
UsTwo Games
Just like the Blue Plaques found throughout the UK, we highlighted the best work made by British creatives in iconic media locations all over the UK
Hyperlocal spots also ran across Snapchat, Youtube, Tik Tok & Twitter promting some comical reactions across social media
Stupid question, sorry. Is the Apple TV ad, where it says “made in...” then flashes up place names, tailored to where you live? I refuse to believe the entire nation is being sold state of the art electronics using the word “Lewisham”
— Barney Ronay (@barneyronay) August 19, 2020
And the project was widely sharing amongst creators, generating a millions of views not only in the UK, but also across the globe
The Made In, Behind The Mac campaign was then expanded into a number of markets across the globe
PRESS