We brought back Apple's iconic silhouettes for the first time in a decade to show the world all the stuff packed into AirPods you didn't know about.
Agency: TBWA\Media Arts Lab
Role: Senior Creatives
We created a series of spots with director Rollo Jackson that highlighted the hidden features of Airpods
& featured Lil Silva's funky house classic Night Skanker on the soundtrack!
We also took over the Apple.com Airpods website, showing users Airpods best hidden features
And our campaign also took over wetransfer's homepage
Share audio in seconds or send a message without picking up your phone. Discover the magic of AirPods.
— Apple (@Apple) February 18, 2022
CREDITS
Directed by: Rollo Jackson
Creatives: Akwasi Poku & Abdou Cissee
Executive Creative Director: Stephen Hancock