Supacell - Artwork Creative Direction
We were brought in by Netflix to help launch their highly anticipated TV series SUPACELL, created by fellow South London superstar Rapman. We had the pleasure of leading the Creative Direction for the key artwork, making its mark across cultures, countries, and formats.
We also Produced and Directed the release film, kickstarting the launch campaign of the show. Our artwork was also specially wrapped over busses across London to motion billboards in New York’s prestigious Times Square.
Commissioned: Netflix UK
Role: Creative Directors
Agency: AAA
Photographer: Nwaka Okparaeke
Client Services: Dami Kelekun
Full credits below
EXTRAORDINARY THINGS CAN HAPPEN IN THE MOST ORDINARY PLACES AND FOR THE WORLD OF SUPACELL, IT DIDN'T JUST START WITH A SCRIPT...
IT STARTED WITH A DREAM ON THE BACK OF A BUS
To reveal the release date and artwork for Netflix's new superhero show, we crafted a film that embodies the power of dreaming big. This story is designed to inspire and spark conversations in the UK and beyond, merging past and present to create a full-circle moment for Supacell.
The artwork has spanned far and wide across the web, surfacing on DOOH platforms across the UK and NYC. It set the stage as the backdrop for the premiere in Leicester Square and became the cover of the iconic series soundtrack.
Dreams from the back of the bus - BTS
CREDITS
Supacell Key Artwork - credits:
Creative directed by AAA for Rapman & Netflix UK with the team at Intermission Film
Creative directors: (AAA) Akwasi Poku & Abdou Cisse
Photographer: Nwaka Okparaeke
Client Services / Producer: Dami Kelekun
Key Art Creative Ideation, Direction & Design: Intermission Film
Netflix Annalisa Ciganko, Aaron Lynch, Theo Philips & Bianca Wuta-Ofei
Agency: WWW.ITSAAA.COM
Dreams From The Back of The Bus Film - credits:
Production Co: WWW.ITSAAA.COM
Directed by: (AAA) Akwasi Poku & Abdou Cisse
Produced by Alicia Stratford
DOP Courtney Bennett
Art Dept @millywhitedesign
Client Services Dami Kelekun
Sound Design @chaddesignsound
1st AD @kashmanharris
VFX @raheembakare
Editor Ned Donohoe