Nike x Foot Locker
Remember The Name

To launch the next generation of Nike street wear, we worked with the next generation of Nike athletes to create an end-to-end campaign that captured the bold attitude of four young guns on the cusp of greatness: Remember The Name.

Agency: R/GA
Role: Creatives  

Our campaign featured in over 300 OOH sites across Europe, and in Footlockers flagship stores in London and Milan - fans could try on the product, and shoot themselves just like the stars in our campaign via an in-store installation.

We built and shot the assets to the online hub, in total this gained 4.5 million impressions. 

 We also created a number of assets such as an interactive Snapchat filter and social content allowing our athletes to engage directly with Footlocker on instagram, driving awareness & engagement while directing fans to explore more about the next generation of Nike Sportswear.

In Footlockers flagship stores in London and Milan - fans could try on the product, and shoot themselves just like the stars in our campaign via an in-store installation.