Google Outside

To launch Google's new search app, we gave search a human voice by transforming 1200 digital advertising boards into local guides, that unlocked the city, showcasing the power of the new search app to Londoners.

Agency: R/GA
Role: Creatives  

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We helped craft and write contextual & dynamic stories that would evolve dependent on what day of the week it was, where you were in London & what hyperlocal events were happening.

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Each loop needed to function as its own short story, capturing the way we search and reflect the tongue-in-cheek tone of voice unique to the UK.

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Our campaign went beyond digital and allowed us to create contextual ads based on the news, so next to football articles about injury prone England players, we placed an ad that spoke about personal fitness.

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